Two-thirds of people involved in technology buying decisions are not in IT. To build effective product and go-to-market strategies, it is critical for tech provider product leaders to understand their buyers sitting in core business functions.
Gartner's business buyer insights research will provide a deeper view into the tech buying behavior of leaders and their teams in six functions in the enterprise:
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Источник: cnni - 🏆 326. / 59 Прочитайте больше »
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Источник: CNN - 🏆 4. / 95 Прочитайте больше »