Inspiration struck Wesley Ng as he scrolled Instagram in 2011. People were sharing photos online from their phones. Why not give them the ability to put those photos on their phone cases?
"I think we are one of the first very first brands to be born out of Instagram, and we just grew from there," Ng, Casetify's 42-year-old CEO, tells CNBC Make It. "We figured out if we get these people to buy our products, [and] if they liked it, they will likely share it to their followers," Ng says. "[That] Instagram influencer strategy ... we've been practicing it since Day 1, literally. And it's been very important to us."
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MakeIt Does he pay royalties to both the photographers and IG?