The question of whether Snoop Dogg deeply and sincerely liked some cartoon apes has become key in a federal lawsuit between the crypto empire Yuga Labs and the trollish artist Ryder Ripps. Yuga Labs v. Ripps is a fight over trademarks, but legal filings in the case are pulling back the curtain on the year of mania around the Bored Ape Yacht Club collection of non-fungible tokens of cartoon apes. The Bored Apes became some of the most famous NFTs after a series of celebrities said they got one.
Jasnoch pointed out that the sum Snoop allegedly received — around $1 million — is much more than the money paid to other celebrities who got busted for undisclosed crypto promo. Kim Kardashian was paid $250,000 to promote EthereumMax; the SEC fined her $1.26 million for not disclosing it last October. Lindsay Lohan was allegedly paid $10,000 to tweet about Tronix crypto tokens; the SEC charged her with illegally touting it without disclosure in March and ordered her to pay more than $40,000.
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