Prada Explored Shanghai’s City Culture With Rong Zhai Weekend Market

Local produce from Chaimiduo, an organic farm and restaurant.Guests were able to do their weekend grocery run at Prada Rong Zhai and browse a selection of vinyl, books and ceramics from Prada’s chosen vendors. Seasonal flowers and potted plants, organic granola, fruits and vegetables, all wrapped in Prada’s green and white wrapping paper and logos, quickly sold out.

In the mansion’s lush back garden, guests lounged under the sun with a live DJ playing bluegrass music in the background.Prada’s two-day event garnered more than 870,000 mentions on Xiaohongshu, the popular social commerce platform. According to Prada, the Rong Zhai mansion, which opened almost seven years ago, has become a flexible site for cultural activities, including exhibitions,The weekend fair is not the first time that Prada has staged a fashion takeover by working with local vendors. During the COVID-19 pandemic two years ago,

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