Twitter is making companies pay for check marks to advertise

SAN FRANCISCO – Companies that wish to advertise on Twitter are now required to pay for verification or reach a minimum monthly spend on ads, the social media platform told advertisers this week.who pay US$8 per month for Twitter Blue

Businesses that already spend US$1,000 a month on ads will be allowed to continue and will be given a gold check mark, the company added. Twitter has been experimenting with different monetisation strategies since it was acquired by Mr Elon Musk last year, including charging for verification and API access.

Revenues from advertising had wained after Mr Musk’s takeover, with the SpaceX and Tesla boss’s online activity causing concerns for the brand safety of the platform. Several large media agencies advised clients to suspend campaigns.

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