with her own bricks and mortar shop called Seeking Judy, in George’s Street Arcade in Dublin. Here she tells us more about her vision and why Rihanna is her dream customer.I am a fashion and textile designer from Dundalk, currently based in Dublin. I have a store called Seeking Judy in Georges St. Arcade, Dublin. These days, the shop also doubles as an office/studio space as I am there most days and tend to get a lot of admin/knitting/designing done between customers.
Seeking Judy was originally started when I was 15 and began as a way to make some pocket money. I put a few etches on T-shirts and would sell them at local markets and pop-ups. I decided to study fashion design at NCAD to learn garment construction and eventually grow the brand and business. I graduated from NCAD in 2019 with a BA honours degree and an international degree from LCI Barcelona. After graduating, the plan was to go to New York to intern on a graduate visa.
I began experimenting with illustrative styles and landed on one which was very fun, colourful and nostalgic. On reflection, I was inspired by the idea of escapism, inventing a happier world than the one we were all experiencing at the time. I started with nature, and the idea that everything around us was alive and had its own personality.
Going forward, I’m excited to bring this world alive through other mediums besides clothing. I’m very lucky that being self-employed and with limited funds means that I have had to do a lot of things myself – photography, set design, painting and designing the shops – it’s given me a whole host of skills, and a really strong concept of the world these things live in.Short term, to create high-quality products which last a lifetime.
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