GETTY IMAGES NORTH AMERICA/Getty Images via AFP | DAVID MCNEW
Others are using it to create a social media buzz -- fashion firm Stradivarius recently pushed out AI images based on one of its collections. His firm specialises in"contextual" advertising, which they claim will enable digital ads to blend in with the website where they appear. Andouard was quick to deny the approach was simply about cutting costs, saying the AI campaign was rolled out alongside traditional photos.The reaction to the Undiz campaign suggests the path to AI domination will be far from smooth.Jeans brand Levi's trumpeted a partnership with Dutch studio Lalaland.ia in March with the promise of using AI models to boost diversity on its online shop.
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