A lot of companies talk up their artificial-intelligence opportunities, but Meta Platforms Inc. is one of just a “handful” that can see serious financial benefits, at least within the internet sector.
Meta... A lot of companies talk up their artificial-intelligence opportunities, but Meta Platforms Inc. is one of just a “handful” that can see serious financial benefits, at least within the internet sector. Meta can use AI to “drive incremental image/video creation” and get users to spend more time on apps like Facebook and Instagram, according to Mathivanan. And the company also has compelling potential as it uses AI to augment chat assistants within WhatsApp and on Messenger.“Incremental revenues from new engagement and ad inventory is the most direct benefit,” Mathivanan wrote, but generative AI should also “meaningfully” help Meta’s advertising products and bring rates higher over time.
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