Does the Sports Industry Need a Creator Economy?

  • 📰 Variety
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 63%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

For Variety VIP+ subscribers: Does the sports biz need a creator economy? A guest columnist weighs the value of building community among superfans

But there has been a trade-off: Most professional sports organizations today are controlled by corporate ownership groups — largely nameless and faceless — that have effectively severed, or at least compromised, teams’ connections with their fans.

More and more, it seems sports are moving away from what should be their true mission: community building and elevating the fan experience. Rather than wrangling over how to squeeze another dime out of every concession soda sold or adding interactive screens to the back of every stadium seat, franchise leaders should focus on reaching not only established fans but building meaningful and lasting connections with those fans’ daughters and sons.

At the same time, there is little more dangerous than a 16-year-old with a TikTok account. Fan creators can be a franchise’s best friend or worst enemy. A famous and undeniably fantastic example of this phenomenon is in Wrexham, Wales, where actors Ryan Reynolds and Rob McElhenney purchased a storied soccer club that had fallen on hard times, earnestly worked to raise up the organization and its community and created a streaming series to chronicle the entire adventure.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 108. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

EU Commission Brushes Off 'Data Act' Fears by Crypto IndustryThe blockchain industry worries most smart contracts could effectively become illegal under new EU laws. jackschickler reports.
Источник: CoinDesk - 🏆 291. / 63 Прочитайте больше »

Tesla technology inches closer to becoming industry standard as Rivian joins its charging networkIt is another domino to fall as the auto industry considers switching to Tesla’s connector, which it calls the North American Charging Standard.
Источник: wsfa12news - 🏆 338. / 59 Прочитайте больше »

Dr. Dre to receive first Hip-Hop Icon Award from music industry group ASCAPThe American Society of Composers, Authors and Publishers said on Tuesday that Dr. Dre will receive the first-ever ASCAP Hip-Hop Icon Award.
Источник: NBCLA - 🏆 319. / 59 Прочитайте больше »

Rivian joining Tesla charging network, inches closer to becoming industry standardElectric vehicle maker Rivian says it will follow General Motors and Ford and join Tesla's charging network next year.
Источник: KPIXtv - 🏆 443. / 53 Прочитайте больше »