How will the Hollywood actors’ strike impact the Canadian film industry?

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The spillover will be major, but perhaps this is a moment for Canada to rise to the occasion

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These issues are “cataclysmic,” according to Canadian actor and producer Julian De Zotti. De Zotti and I discussed these issues as part of a greater conversation on the future of entertainment in the ongoing CTRL ALT DISRUPT series, organized by Artscape Daniels Launchpad and the City of Toronto’s Creative Technology Office.

De Zotti, who has won the Canadian Screen Award for Best Web Program or Series for the past two years, is already integrating AI tools into his practice. He is not afraid of new technology, but rather, how it might be misused.AI poses a threat for actors in particular because their livelihoods depend on their identity. There need to be specific guardrails and parameters established that protect artists, their creations and their image.

Instead of scrambling to play regulatory catch-up after damage has been done, considerations need to be made at the outset to avoid damaging consequences, intended or not.During the strike, service production, which represents a majority of the $11.69 billion annual work done in Canada, will come to a halt. All American productions — from big budget blockbusters like Star Trek, which shoots in Toronto, to indie feature films using SAG actors — will be affected.

Streaming companies have set up shop in Canada for a few years now, promising to make shows led by Canadians. However, De Zotti says this has not been the case. “It’s been a mirage. Bill C-11 is supposed to change all that, but that is still yet to be seen.”

 

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