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Starbucks teams up with Blackpink, betting on the power of K-pop | CNN Business

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Starbucks is teaming up with Blackpink, one of the world’s hottest musical acts.

The prolific girl group, known for legions of fans across the globe who call themselves “Blinks,” announced a tie-up Thursday with the world’s biggest coffee chain to introduce a new beverage and line of merchandise. The centerpiece of the lineup is the Blackpink Strawberry Choco Cream Frappuccino, a drink that is an aptly hued blend of black and pink.

The company has partnered with Blackpink before, launching a collection of merchandise in Thailand two years ago. This is the first time they’ve collaborated on a regional scale or developed a menu item, according to Starbucks. The chain has previously teamed up with BTS, the beloved South Korean boy band. Blackpink — a quartet of members Jennie, Jisoo, Lisa and Rosé — debuted in 2016 and enjoyed a quick ascent to global stardom. The bestselling group is currently on a world tour.

 

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