Jell-O's new look emphasizes its 'jiggly goodness' | CNN Business

Jell-O is saying hello to a makeover. The jiggly snack’s logo and packaging are getting a whole new look, their first in a decade, as owner Kraft Heinz looks to revitalize the dowdy brand. Customers will soon see a bigger logo displayed on more colorful packaging and a stronger emphasis on its “zero sugar” appeal for some of its treats.

” Jell-O’s decline A makeover could help with its appeal, since it’s a brand that’s decades past its prime. After all, it’s commonly associated with patients eating it in hospitals or disgraced comedian Bill Cosby, who was the face of the brand for 30 years. And, Jell-O molds and now-defunct flavors like Italian salad and mixed vegetables are in recipe books for “nauseating” foods. “Jell-O is kind of associated nowadays in our culture with illness and frailty and vulnerability.

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