Shark Tank star Kevin O'Leary announced Monday he will travel to business schools across the country to teach about the debacle that was the Bud Light collapse.
"In the history of beer, in the history from when it was marketed — because, remember, you're dealing with a commodity. Beer is essentially the same. What differentiates it is brand," O'Leary told Fox News."So you spend hundreds of millions of dollars a year building up a brand, and then you have to ask yourself on a campaign that really brings you into a discussion around gender identity: 'Is that the right thing for my beer brand?'" he said.
This is an extraordinary case that I'll be teaching in business schools across America this fall. To lose 25% of the market share has never been achieved. We're still talking about this situation months later, and they continue to lose share! pic.twitter.com/P4pDSN1ltaPrior to the fall of Bud Light brought on by its partnership with controversial transgender influencer Dylan Mulvaney, the most significant moves in the market for beer typically measured"1% to 5% in a year," according to O'Leary.
"To lose 25% market share has never been achieved," he said."So what have you learned? Social media — [a] widely held view among my CEOs is that if you get a bad social media story, it's going to go away in 24 to 48 hours. But that didn't happen here."CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER"This is an extraordinary case that I'll be teaching in business schools across America this fall," he said in a post on X .
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