Peloton’s business still haunted by recalls

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But hey, Tread Plus presales will restart this year for $6,000.

— which is likely why the company is entertaining bringing the premium treadmill back into its product lineup. The plan is to sell out the existing 10,000 units in inventory with the new rear guard before starting up any new manufacturing.

Would you pay $6,000 for a recalled treadmill that used to cost $4,295? At least now it’ll come with a rear safety guard.It’s not a huge surprise, as McCarthy has hinted he’s wanted to bring back the Tread Plus for some time. On the call, Peloton CFO Liz Coddington also noted that the company’s inventory is in a much better state than last year when it had an excess of units sitting around in warehouses — you know, aside from the ten thousand recalled treadmills.

Peloton’s own shift toward subscriptions. Case in point, Peloton reported a bigger-than-expected slowdown in sales this quarter as people opted for summer vacations and spending time outdoors instead of working out at home. McCarthy noted that Q4 is always a difficult one for the company and was adamant that Peloton was still on track to grow. In particular, he pointed to the company’s

 

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