share their insights on differentiating your company from the competition and recommend a few steps you should remember to take to help ensure your success.Differentiation for the sake of differentiation is a losing proposition.
The key is to create products that solve real problems. Too many companies make a product they think is brilliant without stopping to ask if anyone else agrees. The best results come from testing and learning in the market — always looking to improve and always being willing to challenge your own beliefs of what’s right. –