Retail giant to spend $1 billion on store and online upgrades in latest bid to revive business

NEW YORK—JCPenney said Thursday it plans to spend more than $1 billion by the end of 2025 in a bid to revive the storied but troubled 121-year-old department store chain.

As part of the plans unveiled Thursday, check-out stations that had been located throughout JCPenney’s stores will be replaced with a single area of cashiers. Shoppers will also see brighter lighting and a fresh coat of paint. Store employees will be equipped with mobile devices to scan inventory and ring up shoppers’ purchases. And the chain is making upgrades to its Wi-Fi networks to speed up in-store connections.

Rosen said JCPenney’s customers are spending $700 more per month than two years ago just for basic necessities, like rent, gas and food. He noted they’re seeking competitive prices as well as a good shopping experience.

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