Realistic view of innovation prevents rash investment

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Promoted | Real innovation can be about existing processes or simply harnessing data to more fully understand the customer.

take a big bang, glamorous approach to the design of new products and features, real innovation lies in simply revolutionising existing processes or better understanding the customer — especially in the financial sector where processes are still deeply inefficient.

Sometimes it’s the boring stuff that is often the most disruptive in an industry. Take payments, for instance “In the short term, disruptive technology will displace many human jobs and grab the headlines. But sometimes it’s the boring stuff that is often the most disruptive in an industry. Take payments, for instance. The financial sector is still deeply inefficient and it’s often down in the plumbing where simple, seemingly unglamorous improvements can be earth shattering in terms of their impact to fundamentally disrupt things,” Barbosa said.

“The ability to innovate and respond to changes in the market is tightly coupled with the quality of your product code base, the context created within the team around the customer, what they are wanting to achieve, and the ability to break down internal silos.

 

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