Danny Stoffman and the book about baby boomers that changed Canadian business

Daniel Stoffman in an author’s photo for his book The Money Machine.“Meeting Danny was serendipitous,” Foot said. “Danny got it; Danny understood everything.”

Tony Frost remembers. The professor and former program director at Ivey Business School at the University of Western Ontario has a copy of Foot and Stoffman’s creation on his bookshelf.Article content Business schools weren’t the only ones that felt this way. Foot was talking to banks, insurers, health-care companies, government policymakers and others when he wasn’t giving lectures to his students. As one former senior executive put it, the book might not have been read cover to cover by those in the boardrooms of corporate Canada, but every person in those boardrooms had at least read the summary.

“Insurance companies and banks in general have had to adapt to the demographic silver tsunami of the boomers by shifting their focus into wealth management,” Frost said. Foot was a lecturer, award-winning teacher and researcher with a ton of graphs related to demographics and the economy. In other words, he could talk the talk. Stoffman could write it.Photo by Don Healy/Regina Leader-Post files

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Danny Stoffman and the book about baby boomers that changed Canadian businessDanny Stoffman, who co\u002Dwrote Boom, Bust and Echo, and died in July, helped bring demographics into the nation\u0027s boardrooms. Read on.
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