MPA Chairman Charles Rivkin Talks About Potential Regulation Of AI At Senate Insight Forum, Says Industry Trying To Establish “Common Ground” On Technology With Guilds And Unions

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MPA Chairman Charles Rivkin told lawmakers, tech CEOs and labor groups about the industry’s position on AI at a landmark Senate forum on the technology on Wednesday. According to remarks rele…

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But MPA officials have previously expressed concerns that if a government entity like the Copyright Office required labels on AI-generated projects, it would raise artistic freedom concerns over delving into the creative process. This topic is particularly important to me in my role as Chairman and CEO of the Motion Picture Association because for more than 100 years – starting with the very first time that silent films enthralled American audiences – innovation, and the human creativity that fuels it, has been in the DNA of the film, television, and now streaming business.

And in many ways, it is our films and TV shows that remain the most compelling way to tell America’s story both at home and abroad. Every member of our industry, from producers, to exhibitors, to business leaders, to union workers know in their bones that we do not evolve and grow merely to survive – but to thrive. We have always adapted to new innovations, new methods of production and distribution, new consumer expectations, and new competitors entering the market from every corner of the earth.

So, Senator Schumer, to be clear, my industry welcomes the opportunity to discuss legislation…legislation that seeks to address the downside risks without stifling innovation or compromising on our longstanding democratic ideals – most of all the First Amendment, which our iconic industry depends upon.

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