Peugeot to re-enter US market as sales in Europe dwindle

PSA Group managing board chair Carlos Tavares delivers a presentation of the group's full-year financial results, in Rueil-Malmaison, February 26 2019. Picture: ERIC PIERMONT/AFP

PSA has been working towards the announcement, adding a car-sharing service in Washington, DC in 2018. The French manufacturer’s move will help lessen dependence on Europe, where it delivered 80% of its cars in 2018, including the compact Peugeot 308 and the 3008 sport utility vehicle. Investor scepticism about the plan and a cautious outlook for the year sent PSA shares tumbling as much as 5.2% to €21.57, the most in more than three months, after reporting annual earnings.

PSA, which is also expanding in India and Russia, already faces a struggle in China, where it lost €294m in 2018 and sales with partner Dongfeng Motor Group slumped by more than one-third. The company is making changes to its dealer network and introducing more popular sport utility vehicles, it said.

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