Has Kraft Heinz Made $24 Billion Since Merger or $6 Billion? It Depends

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Before Kraft Heinz stock dropped sharply last month in response to a $15-billion write down, some analysts were worrying about its tailored financial metrics

The problems Kraft Heinz Co. disclosed last month are shining a light on another concern: the company’s tailored financial metrics that help make its results look better.

Since the 2015 merger that created Kraft Heinz, the packaged-food company has reported adjusted operating earnings totaling more than $24 billion. But reported cash flow from operations under standard accounting rules for that same period was only about $6 billion.

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It is called CREATIVE ACCOUNTING!

U wot? Red sauce, brown sauce or no sauce at all. Stop fkn confusing things.

Tailored financial metrics usually end up going bad. Good luck WeWork.

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