Stella McCartney turns fashion show into green tech market

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Held in the shadow of the Eiffel Tower, it was designed as a ‘market where fruits are worn instead of eaten’.

PARIS: British designer Stella McCartney took over a Paris marketplace on Monday and turned it into a showcase for new greener textiles while honouring her rock star parents’ time in 1970s band Wings.

Some 20 stalls lined up alongside the runway showed off “cruelty-free and conscious material innovations”, including several types of vegan leather, organic cotton and a seaweed-based yarn grown from regenerative kelp.McCartney backed a US start-up, Bolt Threads, that was considered a leader in mushroom-based leather, but it announced in July that it was halting production after failing to gather enough investment.

 

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