The Top 10 Beauty Companies by Earned Media Value in August

While nine out of the top 10 brands by EMV saw month-over-month declines during August — namely due to a seasonal deceleration of launches —The brand netted $32.2 million EMV for the month, up 15 percent versus July. The #FanfestMascara was one of the brand’s top EMV-driving hashtags, netting $2.6 million EMV from 445 creators in August.EMV, largely due to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’ parent company.

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This Startup’s AI Is Used By Billion Dollar Companies To Hire Top TalentI am a general assignment reporter covering technology with a focus in consumer tech. I graduated from the Missouri School of Journalism with a master's degree in magazine journalism and before that, got my bachelor's degree in investigative journalism. Before Forbes, I was a business reporter at Missouri Business Alert and a food writer Vox Magazine in Columbia, Missouri. I have also worked for the Ewing Marion Kauffman Foundation and Startland News in Kansas City. You can reach me at rshrivast
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