For the first in a new series of editorials on Her.ie focusing on Irish Women in Business, we’re talking to Niamh Martin, who took years of experience in the beauty industry and with it created her very own line of high quality makeup brushes.
After I gained my qualifications in makeup, I worked for on makeup counters between Ireland and a two-year stint in London. I moved on to a training role for a mineral makeup range covering the 32 counties of Ireland and found that really interesting. But I was still working for somebody else and I knew I’d never be rich doing it…
Life at the college was good and the students were terrific to work with it. But I still had the brush thing in my head! One day, quite randomly and on a friend’s recommendation, I went to see a Card Reader. I’m usually quite sceptical about these things, but she’d had a massive impact on my friend, so I thought “why not?”
I had to do some serious research into the brush manufacturing industry, and met a lot of people – but these were almost all ‘middle men’. I need my own unique range if I was to be different. My father had worked with the Dublin Chamber of Commerce and had many contacts in every area of business. He put me in touch with a business matching company in London, with many international contacts.
In December 2012 we launched The NIMA Mitt, made using an advanced form of micro fibre technology that removes all traces of makeup from your skin using only water. This mitt comes in pink and is packaged in a hot pink drawstring pouch, which is reusable, complete with a laminated card instructing how the product should be used and cared for.
Going forward I can only hope that NIMA continues to get the amazing success we’ve had in our first year. This Christmas we’ll be launching our travel set, which contains 6 of our Elite Collection brushes, full size, in a PU leather ‘Chanel’ style clutch case. Beauty bloggers from London and surrounding areas have started to contact us about trying and testing our products, which means word is spreading across the water.
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