Thinking of starting an e-commerce business? Here's what you need to know

SINGAPORE : Despite being a population of active mobile users, more Singaporeans are still preferring to shop online using desktops rather than their smartphones, according to a new report released by Picodi.

This makes Singapore among the countries where desktop shopping takes the lead out of the 35 countries which Picodi analysed data from, as opposed to Peru, which tops the ranking of the other spectrum of the other spectrum with 76% of online smartphone purchases. Unsurprisingly, nearly half or 46% of all Picodi shoppers in Singapore fell within the 35-34 age range, followed by those aged 35-44 and 18-24 . The remaining 15% were consumers over 45 years old.

Picodi also notes that while mobile shoppers were the most active between 6pm to 12 midnight and especially on Sunday, desktop shoppers spiked in activity between noon to 6pm and throughout the weekends.

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