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The Tricky Business of Being a TikTok Derm

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For the modern dermatologist, sponcon and social media can be a gold rush. Allure reports on the ethical implications, and how this might affect patients and their care.

The other dermatologist is a name you’ve probably heard before: Sandra Lee, MD, aka Dr. Pimple Popper, has 16.8 million TikTok followers, another 8 million on YouTube, and close to 5 million on Instagram. Skin is in her blood. Dr. Lee’s father was a dermatologist, and she’s married to one. She and her husband had been working at their private practice east of Los Angeles for nearly a decade before she had the idea to start posting extraction videos on her YouTube page, established in 2010.

The first third said no, because it’s bad for the profession; the second third said yes, because medical school is expensive and many graduate with near-crushing debt;* the last third agreed that working with brands can be good, even great — by all means, try it, just don’t quit your day job. * A note on numbers: A medical school degree costs around $235,000 on average, according to the Education Data Initiative. A dermatology resident earns an average $88,000 a year, according to Glassdoor.

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