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Apple antitrust lawsuit mirrors strategy that beat Microsoft, but tech industry has changed

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Legal experts say the market for the iPhone today looks very different from the near-monopoly enjoyed by Microsoft’s Windows operating system two decades ago

draws on the watershed 1998 case that broke Microsoft’s stranglehold on desktop software, but that may prove to be an imperfect blueprint for addressing smartphone competition.Windows operating system two decades ago, and the government as a result may face a tougher time in taking on Apple, legal experts said.through restrictions on app developers that curb choice and innovation, which it said forces consumers to pay higher prices.

Antitrust enforcers said Apple was rapidly expanding its influence and power in industries including content creation and financial services. “The fundamental assumption DOJ seems to have is that Apple must co-operate with its rivals to allow rivals to compete with Apple,” Ross said. “That has antitrust law backwards.”

Apple and rival Samsung Electronics each had about a 20 per cent market share globally in 2023, though Apple beat Samsung slightly on shipments, Canalys data showed.

 

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