Many of the world’s leading companies - Meta, Google, GEICO and Instagram - work with professionals known as futurists. And while the notion of a “futurist” may conjure up images of magicians and soothsayers, in today’s corporate world the title is much more tactical. Futurism is aboutOne important factor in driving a desirable future for a company is to build a motivated and fulfilled workforce. “Happy people make happy employees,” says Latia Vaughan.
Russia s Ivan Khurs Spy Ship Keeps Tabs On Ukrainian Radars And Missiles No Wonder The Ukrainians Have Been Hunting The Ship For A Year Futurists like Vaughan look at current patterns, signals, technological advancements, scientific breakthroughs and cultural shifts to forecast potential outcomes. They often work to identify future opportunities and challenges, aiming to guide companies and their employees in making informed decisions that shape a desirable future.
Vaughan suggests looking at your business as a living entity - but more like a jungle than a garden. While both are alive, a garden must be meticulously planned and maintained. Each section of a garden grows independently and, left untended, will die. Conversely, jungles have been thriving for 70 million years with minimal care because they have evolved to be self-sustaining and symbiotic. As jungles are constantly growing, shrinking, adapting and evolving, so too must organizations.
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