Why Would A Company Spend $1 Million On A Domain Name?

Domaining is what I do, and believe me, I’ve seen lots of interesting transactions throughout my tenure in this exciting, often unpredictable and constantly evolving industry.

One of the greatest benefits of acquiring an ultra-premium domain in the seven-figure and up category is the instant credibility and trust that comes with the acquisition.• What is the existing traffic of the domain?• Does the domain name fit your brand, service, product or niche? The simple truth is that XYZEnterprises.com isn’t going to help you at all with marketing a pizza business for your partner company or your franchisees. This is where an upgrade to an ultra premium domain name would make sense.in return. Naturally, an ideal acquisition for something of this caliber could be compared to the purchase of a domain name like Pizza.com, whichHere are a few things to consider:• It has built-in SEO value and organic traffic.• Geo-targeted subdomains, like atlanta.pizza.

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