Brent Kisha, STAHLS' vice president of strategic sales, demonstrates using a Hotronix Fusion IQ heat press to put a name on shirt in St. Clair Shores, Mich., Monday, April 22, 2024. STAHLS' rapidly personalizes jerseys for each first-round pick as they are announced at the NFL draft. pick as they are announced don’t need to travel very far for this year’s player selections in Detroit.
The STAHLS’ team has under two minutes, from the moment each pick is made until Goodell greets him, to personalize the jerseys backstage in the Nike jersey room at the NFL Draft Theater. “The heat press is the secret sauce that enables us to be able to react to the actual pick itself,” he said.
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