An advertorial from a British vape industry body has been banned for promoting unlicensed e-cigarettes in a newspaper.
It claimed that single-use vapes, due to their “user-friendly nature”, played a crucial role in the initial transition away from tobacco, with 53% of regular smokers and 61% of recent ex-smokers using single-use devices. The Advertising Standards Authority investigated whether the ad breached rules by promoting unlicensed, nicotine-containing e-cigarettes and their components in a newspaper.
The ASA said the ad was published in a local Scottish newspaper in response to the Scottish Government’s proposal to ban the sale of disposable vapes by 2025.
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