You can already bet real money on basketball, baseball, and football — so why not Skee-Ball, Hot Shots basketball or Dance Dance Revolution?
A new partnership with gamification technology company Lucra could let its five million D&B loyalty members make small bets, likely between $5 and $10, on arcade games through the company’s app. “Friendly competition really is a big fuel for our economy, whether you’re playing golf on Sunday with your buddies, or you’re going to play pickleball or video games or even cornhole at a tailgate. There’s so many ways that you can compete with friends and family, and I think gamifying that and digitizing all this offline stuff that’s happening is a massive opportunity,” Lucra CEO Dylan Robbins told CNN.
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