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How Car Companies Are Becoming Lifestyle Providers

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Luxury automakers are branching out to the expansion of lifestyle branding as a means of preserving their brand identities.

It is undeniable that successful automotive brands, like Mercedes-Benz, Lexus, BMW, and Porsche, have built their reputations on product excellence and innovation. Mercedes, for instance, is known for advanced engineering and luxury, Lexus for dependability, and BMW and Porsche for performance.Owing to their consistent positioning and top-notch execution, these brands have become industry stalwarts with millions of admirers across the world.

Bear in mind that Lexus’s contemporaries, especially the Europeans, provide comparable, if not more attractive, events and programs for their followers. They have also done an excellent job promoting their lifestyle products.Indeed, all of us are aware of how Ferrari has grown its brand through apparel, accessories, and collectibles. In 2021, it even introduced its first in-house fashion collection under the leadership of former Armani designer Rocco Iannone.

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