Free streamer Xumo TV grew revenue 300% in the past year, and the company says it's aiming to be in 80% of homes in a year

The bulk of Xumo's growth over the past year came from new distribution deals, Petrie-Norris said.

Xumo is also included in T-Mobile's recently announced TV service TVision Home, a $100-a-month streamer with more than 150 channels. Xumo, like all AVODs, is also likely benefiting from the slow rise of video streaming subscription costs. In the past few months, DirecTV Now, Fubo TV, and YouTube TV have all increased their monthly prices to $50 a month or more.

Xumo lets distribution partners like Comcast or T-Mobile sell their own ads or allow Xumo to sell ads for them, Petrie-Norris said.

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