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Shopee got BINI as endorsers shortly after the company recently conducted a study alongside Kantar about how Filipino Gen Zs shop. Shopee has introduced its “Change of Mind” option, where customers can return products if the fit and style of products don’t quite suit them.In the competitive e-commerce landscape and specific tastes of Gen Zs, Pan said they needed ambassadors who could “collaborate with ambassadors and representatives who could relate to.”
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