E-cig company Juul is considering creating a digital health tool for smokers who want to quit

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E-cig company Juul is considering creating a digital health tool for smokers who want to quit
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In addition to its e-cigs, Juul could offer smokers an app or similar tool that they could use for support while they try to cut back on smoking.

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this year, Juul started publishing health research as it works to move from buzzy startup to established company.

The work from Juul's behavioral research team — along with any smartphone-based tool that it may create — would complement those efforts.

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