This week, Toccin, the women’s fashion brand for classic knitwear, dresses, jackets and “essential” styles, opened a Seventh Avenue showroom, launched at Bloomingdale’s, picked up Bergdorf Goodman as an account, and turned on a splashy and huge electronic billboard in Times Square.at La Goulue of course. “It’s all been very exciting,” said Michael Toccin, cofounder and co-owner of Toccin Apparel Holdings LLC, along with his wife Alex Toccin. “Our collections are growing.
Toccin’s billboard, which appeared on the southwest corner of 43rd Street and Seventh Avenue, was in two sections, one 169 feet tall by 18 feet wide, topped by another 93 feet in height, 79 feet wide. “It was monumental. Social media blew up,” Toccin said, suggesting it pays to advertise, particularly outdoors.Earlier in the week, the 5,800-square-foot Toccin showroom, at 550 Seventh Avenue, opened. “It feels like you are walking into our home on the upper East Side,” said Toccin.