Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in Cupertino, California on June 10, 2024. — AFP picNEW YORK, June 13 — Apple on Wednesday briefly reclaimed its berth as the world’s biggest company when measured by stock price, taking back the top position for a few hours from Microsoft.
Apple, which had taken its time to formulate its AI strategy, lost its long-held top spot in January as investors rewarded Microsoft’s unabashed rollout of new generative AI products under its CoPilot brand. The technology will only be available on Apple’s highest-end hardware, forcing interested customers to pay premium prices to enjoy the AI capabilities.
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