Myer has launched a takeover bid for a group of retail clothing brands including Just Jeans and Jay Jays.
"Against the backdrop of a changing retail landscape, Myer has commenced a thorough review of its strategic direction and growth opportunities... as part of this review, Myer is exploring both organic and inorganic investment opportunities that align with our strategic focus areas to create value for Myer shareholders," she said.
"Premier also believes that there may be meaningful opportunity for both businesses from the proposal," it said in a statement to the ASX.
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