LVMH’s L’Epée Acquisition Hints at Broader Strategy in Luxury Horology

This acquisition of a “jewel” in Haute Horlogerie is further proof of the LVMH Group’s determination to dominate luxury watchmaking.. This was a pivotal move in LVMH’s watches and jewellery division where it not only required Frédéric to flex his credentials in steering the ship of various luxury watch brands but also represented LVMH’s forward-thinking vision to brand itself as a global frontrunner in high-end watchmaking.

Now, LVMH’s acquisition of Swiza — the owner of L’Epée 1839 — only further illustrates the group’s determination to conquer the world of watchmaking. As it stands, LVMH is already at the forefront of fashion, being arguably the most profitable luxury fashion conglomerate in the world. However, it appears as if the French luxury giant may be in third place behind its Swiss competitors in luxury watchmaking.

One cannot fail to mention that LVMH is set to join the Watches and Wonders Geneva Foundation Board alongside Chanel and Hermès. Watches and Wonders Geneva is one of the largest events in watchmaking and brings together the biggest players in the global watchmaking industry under one roof with 54 exhibiting brands and 49,000 visitors at its last edition in April 2024. Watches and Wonders Geneva Foundation was an initiative of set up by Rolex, Richemont and Patek Philippe in 2022.

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