McALLEN — Hoping to attract more investment into the region, elected officials and business leaders in the Rio Grande Valley are teaming with their Mexican counterparts in an effort to rebrand the area under a unified name: the RioPlex. Hidalgo County officials announced the marketing strategy last month, aiming to highlight the region’s assets: four seaports, seven airports, 13 international bridges, more than 100,000 university students and roughly 2.8 million to 3.
Alamo Angels opening chapter in the Rio Grande Valley Spamer, who leads the CEO group, said cities on both sides of the border have focused on marketing themselves until now. Hidalgo County alone has 22 cities that have previously competed with each other to attract businesses. “Each one of them, by themselves, is not attractive,” Spamer said. “But when we put our efforts together and we market the region as a whole, then it becomes one of the most attractive places where you can do business.
San Antonio, Rio Grande Valley mayors discuss border, SB4 during meeting of South Texas alliance But it’s not just immigration. Reports of cartel violence have also impacted business along the border. The U.S. Department of State currently advises citizens against traveling to the state of Tamaulipas, which is just across the border from the Valley, citing crime and kidnapping.
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