News Formal

'We're different': Cheddar founder Jon Steinberg says ignoring conventional wisdom led him to a $200 million cash exit to cable company Altice USA

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

The deal stands out amid a lot of gloom and doom surrounding digital media and is a validation of ad-supported media when others are pivoting to subscriptions.

Jon Steinberg grew Cheddar, which just sold to Altice USA for a healthy $200 million, by betting on the rise of ad-supported live streaming TV.

"It's a great result for the digital video world," said Peter Csathy, founder and chairman of media consulting firm Creatv Media."It underscores the importance of live streaming. Live streaming is now front and center for media companies and the brands that support them. The level of engagement is deeper than on-demand streaming. This is the audience the brands and advertisers want to reach. And it's news for millennials, by millennials.

Other digital media startups saw their businesses tank when Facebook ended live video funding and distribution for media companies. The rise in streaming and other distribution services helped Cheddar recover from the loss of Facebook video funding.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 729. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Cable TV company Altice USA is buying the streaming-news network Cheddar for $200 millionThe video-news startup founded by former BuzzFeed executive Jon Steinberg agreed to be acquired by telecom Altice USA for $200 million, the companies announced on Tuesday.
Источник: BusinessInsider - 🏆 729. / 51 Прочитайте больше »

Henry Bloch, co-founder of tax company H&R Block, dies at 96Henry Bloch, who helped found tax preparation giant H&R Block, died Tuesday at age 96, the company announced. Awesome
Источник: CNBC - 🏆 12. / 72 Прочитайте больше »

Blackwater Founder Erik Prince’s New Company Is Operating In IraqFrontier Services Group has not publicly stated it is working in Iraq, but documents obtained by BuzzFeed News show it was registered there last year. Wow, killing for dollars, and evidently, any old 'Blood Money' will do!
Источник: BuzzFeed - 🏆 730. / 51 Прочитайте больше »

Wall Street Expects Tesla Q1 Loss; Awaits Word On Company's Cash PositionTesla prepares to report earnings after a quarter full of mixed messages and volatile stock price action. It's true about the volatility. SandHillInsight
Источник: Forbes - 🏆 394. / 53 Прочитайте больше »