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Amazon launches new Middle East marketplace, and rebrands Souq, the company it bought for $580 million in 2017

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Amazon said that it is rebranding Souq, the e-commerce company it bought for $580 million in 2017, to Amazon.ae.

Editor's Note: Updates have been made throughout this story to correctly report that Amazon is not shutting down Souq. Rather, the brand is still available in Saudi Arabia and Egypt.launched a new Middle East marketplace on Tuesday, two years after buying the Dubai-based e-commerce company Souq.com for $580 million.

With the launch, Amazon said Souq.com will be rebranded to Amazon.ae. The Souq.com URL now automatically takes you to Amazon.ae. But Souq remains available in Saudi Arabia and Egypt.posted on the new Middle East marketplace.

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Middle east servers finally ?

Souq means Bazar or Market

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Amazon closes Souq, the company it bought for $580 million, to launch a new Middle East marketplaceAmazon just launched a new Middle East marketplace, shutting down Souq, the e-commerce site it bought for $580 million in 2017. Can I order bombs and guns while I'm on holidays in Palestine? Will the Prime cover my delivery?
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