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The Pre-Roll Market: Current Trends

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The sales figures from top markets like California and Michigan highlight the potential for continued expansion in newer markets.

Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

Michigan, with a population of around 10 million — less than a third of California’s — has emerged as the second-largest pre-roll market. It is hitting its stride as a major cannabis market andfor the first four months of 2024, a 21 percent increase in sales from the same time period in 2023. Michigan’s pre-roll sales have grown at a faster pace, exceeding $555.5 million in the 12-month span from April 2023 to April 2024. The state saw a remarkable 44.

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