Life Time's CEO and founder said the company has created a stronger and faster ball for the booming sport of pickleball.Life Time's stock is up 57% year to date.Life Time fitness club company said it has created the "ultimate" ball for the booming sport of pickleball.'s founder and CEO Bahram Akradi decided to take matters into his own hands.
"This was a problem with the sport and it needed to be solved, so we basically stepped in and solved it," Akradi said. Life Time will soon sell the ball at its racquet sports pro shops and online. The company is still determining what the price will be. "Our goal is to provide the right venues for people to play, the right experience, the right consistency," Akradi added.
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