News Formal

Does Market Share Still Matter?

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

Россия Новости Новости

Россия Последние новости,Россия Последние новости

Market share has traditionally correlated strongly with profitability because of efficiency, market efficiency, and customer perception effects. But, as the authors demonstrate, the relationship has been changed by the digital transformation in firms.

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals. But digital can also amplify market share effects for large firms focusing digital investments on customer-facing processes and for large firms that create digital platforms..

HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.is an assistant professor of marketing at the University of Cologne in Germany. He researches strategic marketing issues surrounding the influence of digitalization and new technologies on retailing, advertising, and brand-consumer relationships.

 

Спасибо за ваш комментарий. Ваш комментарий будет опубликован после проверки
Мы обобщили эту новость, чтобы вы могли ее быстро прочитать.Если новость вам интересна, вы можете прочитать полный текст здесь Прочитайте больше:

 /  🏆 310. in RU

Россия Последние новости, Россия Последние новости

Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей

Japan's Suntory aims for greater US canned cocktail market share, bets on spirits expertiseJapan's Suntory aims for greater US canned cocktail market share, bets on spirits expertise
Источник: Investingcom - 🏆 450. / 53 Прочитайте больше »

Farmers Market Vendors Share Their Favorite Work ShoesOutdoor vendors suggested supportive footwear that’s comfortable and easy to wear.
Источник: BuzzFeed - 🏆 730. / 51 Прочитайте больше »

Stablecoin Supply Growth Isn't Eating Into Crypto Market Share: JPMorganWill Canny is CoinDesk's finance reporter.
Источник: CoinDesk - 🏆 291. / 63 Прочитайте больше »

A Bright Spot For EVs With Golden State Market ShareAlan Ohnsman is a Forbes senior editor who covers cleantech and advanced transportation. He joined Forbes in 2016 and works in Los Angeles. He co-authors the Current Climate newsletter, writes about promising clean energy developments and has covered Tesla since 2006, when he was with Bloomberg News. He has a graduate degree in journalism and a B.
Источник: ForbesTech - 🏆 318. / 59 Прочитайте больше »

BetMGM Revenue Growth, 13% Market Share Highlight Entain’s First Half of 2024Favorable results from EURO 2024 helped propel Entain to £2.9 billion in net gaming revenue through the first six months of the year.
Источник: Covers - 🏆 341. / 59 Прочитайте больше »

Recent U.S. Sports Betting Exits Put Limited Market Share Up for GrabsThe loss of several online sports betting operators in Virginia and other states may not be much of a gain for those still sticking it out.
Источник: Covers - 🏆 341. / 59 Прочитайте больше »