How Young Wine Drinkers Are Changing the Collectors Market

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As older collectors sell off their cellars, a new generation of wine enthusiasts are dominating the market and expanding the demand for other regions.

As we trade our beachwear for light sweaters and white wine glasses for deep-bowled stemware, it’s time to think about replenishing our cellars with the treasures to be had on themarket.

Pegna reports that in 2019 it had bidders from 50 countries, which increased to 70 different nations last year. Similar to Christie’s, Sotheby’s is also seeing growing excitement in Champagne, especially bottles from Krug and Dom Pérignon. “We have seen a substantial increase in Champagne buying,” Pegna says. “Krug entered our top 10 producer list, as the first Champagne to do so in 2023, and we sold over $2 million of it at auction in 2023.

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