"The premium sector is the fastest-growing part of the cycling market": Halfords to double the amount of bikes in its range priced over £1,000

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Halfords plans major expansion of "premium" bikes

"The premium sector is the fastest-growing part of the cycling market": Halfords to double the amount of bikes in its range priced over £1,000Halfords has announced plans to expand its"premium" bike range significantly, aiming to more than double its high-end offerings. The expansion will include the Carrera, Boardman and Voodoo brands,in its preliminary financial results for the year to March 2024.

Bikes in the new ranges are priced up to £3,800, but the retailer claims it still offers"incredible value" compared to similarly-specced models. Also launching is the Boardman TRVL gravel range, featuring the flagship TRVL 9.2 which is priced at £2,100. This model features a 6061 butted alloy frame, 40mm Rockshox Rudy XPLR suspension and SRAM Apex gears and brakes.

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