In 2015, Aries Asilo, president of Varacco and ThinnkFarm, learned from his mentor, the late Dr. Ernie Gonzales, about the Cultural, Natural, and Economic theory. This concept highlighted how the Filipino quality of life was once deeply rooted in cultural and natural aspects before World War II, with a shift towards economic dependence afterward due to industrialization and population growth.
Varacco’s value chain begins at the nursery and ends with the consumer, exploring how diversity, equity, and inclusion play critical roles. For diversity, Varacco and ThinnkFarm aim to build a diverse workforce while sourcing from various origins. Their COFFEE program trains farmer-scientists to adopt nature-positive agricultural practices, like Integrated Pest Management and nano-biofertilizers, despite the higher costs.
Varacco explores how the Internet of Things and big data can promote inclusivity, ensuring that no one is left behind in the coffee value chain. With IoT, they have Analiza Cominguez in Bansalan, Davao Del Sur where her farm size doubled and her confidence increased with new technology. Analiza said, “.”
At every level, from the farm to the national stage, Varacco is revolutionizing the coffee industry with its innovative business model. Partnering with Packetworx, Varacco is leading efforts to improve coffee productivity and quality in the Philippines by creating an interconnected IoT network that helps over 200,000 smallholder farmers make climate-smart decisions.
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