How Consumer Products Companies Manage Revenue Growth Amid Relentless Change

Today, effective CPG trade and revenue growth management requires a new approach to keep up with the pace of change.Consumer products companies are challenged on all fronts. Inflation continues to drive up costs, supply chains remain unpredictable, and consumer behavior changes constantly.

Consumer products companies are challenged on all fronts. Inflation continues to drive up costs, supply chains remain unpredictable, and consumer behavior changes constantly.In this volatile economy and rapidly changing industry, how can CPG companies thrive, let alone survive? How can they optimize their operations to drive sustainable, profitable revenue growth?

“Doing this as a paperwork exercise or an exercise with partial systems or things slightly bolted together or where you’ve got batch jobs running – that’s when it becomes really painful,” Smith said.A more effective approach for managing revenue growth involves integrating trade promotion and revenue growth management capabilities into a holistic enterprise planning ecosystem.

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